 Japanese PSP update method
 Japanese PSP update method
If you're Japanese and haven't updated your PSP firmware to 2.0 yet, then maybe this new commercial will have them laughing their way to the network update. If the Japanese public didn't understand the benefits of 2.0, then maybe an analogy would help assure them it's the right thing to do. And what better analogy is there for a software update than a cow that produces ice cream direct from the udder. Watch it!* http://www.PSPHome.com/index.php?do=viewarticle&id=324 | 
