 Sony prepare to market PSP to Europe
 Sony prepare to market PSP to Europe
Sony has hired the help of Checkland Kindleysides to create 'branded' retail PSP units to be used as demo units across Europe. The units will be places in theme parks, airports, shopping centers and at concerts.Each unit will be plastered with all of the PSP's features aimed at a target audience of a more sophisticated and slightly older audience than that of the Playstation. Along with the launch of the demo units, Sony will back it up with what is sure to be an impressive array of advertisements.
I sometimes wonder how many people in the UK actually know of the PSP.* Sony's aim will be to eradicate the doubt during the next 2 months' advertising blitz. http://www.PSPHome.com/index.php?do=viewarticle&id=209 | 
